Our Client Success

Explore Our Case Studies

Our Favorite Success Stories ​

Goal Oriented Product

 

Our results have been significant for both lead generation-conversion clients and for ecommerce-retail clients. Both require efficiently getting our ads in front of the right people in large scale, and then getting those people to respond and move through the persuasion process to a sale in one channel or another.

While cross-channel attribution is always a challenge, we can integrate with online and offline analytic tools plus has developed some unique methodologies to help capture offline sales generated by online advertising.

How we increased Leads and stopped ROI bleeding for a Fortune 500 client

  • Took campaign off algorithmic bidding and managed manually via SEM technology platform
  • Restructured campaign and extrapolated keyword set
  • Honed campaign for efficiency and positioned more competitively
  • Added new product categories with significant cross-sell potential
  • Developed geo-targeting quintile-based models that improved conversion rate and maximized sales
  • Increased volume of sales overall by 40% lower lowering Cost Per Sold by 30%

How we remedied underperforming campaigns for a health services leader

  • We initiated 90 days proof of concept test to grow leads by 10% and lower lead cost by 10%
  • Restructured campaign and extrapolated keyword set
  • Transitioned away from one-page landing page to a 5-page microsite
  • Developed geo-targeting quintile-based models that improved conversion rate and maximized sales
  • Reduced excessive bids while maintaining same relative positioning
  • Effectively lowered Cost Per Lead by 50% while increasing media spend by 35%

How we got value out of paid search for a large national retailer

  • Restructured campaign and extrapolated keyword set to 1M keywords
  • Integrated with SEM platform to track sales performance
  • Conducted classic market test in 6 markets, spending $100K on Paid Search in those markets only
  • 90 day test identified same store sale increases of 1% to 1.5% within test markets
  • Implemented eReceipt process at storefront, allowing for tangible identification of search sales at store
  • Developed attribution model to intelligently account for untracked in-store sales
  • Grew paid search media spend from $40k/mo to $1.5M/mo within ROAS target in just one year

Don’t take our word for it, hear it from our clients

" Vincodo is a true partner, not just a vendor, as they make every decision as if it were their dollar they were spending. They look forward with us to improved performance for the business overall. "
Christine Buscarino COO of Dale Carnegie Training
Christine Buscarino
" Their level of expertise is unmatched. We have been surrounded by executives, strategists and tacticians on every call. We appreciate that they value our feedback and expertise in our business, and they use it to learn and improve the accounts. As an added bonus, they are just plain fun to work with. We would highly recommend Vincodo to anyone seeking effective channel management. "
Jessica GillespieSenior Director of Digital Marketing at Calendars.com
Jessica Gillespie
"I've worked with Vincodo's senior team since 2006. Their tenacity, attention to detail and ability to deliver results is unparalleled."
Rob Criglerhome furnishings marketing expert
Rob Crigler

Get to know us

the people behind Vincodo

About Us
close menu icon

Want To Discuss How We Could Partner?

Let's have a chat