Meet the Team

Read about our executive Team here

Tim Daly

General Manager/Founder

Tim is the founder of Vincodo and leads client strategy and marketing operations. He has more than 25 years of direct marketing and internet experience, serving Fortune 500 companies on both the agency and client side. A recognized expert in Search Engine Marketing, Tim has influenced Google’s algorithm changes and crafts strategies that drive significant client results. Before Vincodo, he co-founded ClearSight Interactive and held senior positions at Unreal Marketing, overseeing campaigns for David’s Bridal, JP Morgan Chase, and Calvin Klein. 

At SendTec, he founded the company’s search engine marketing and media planning divisions and ran over 100 marketing campaigns for brands like: Intuit, Orkin, Oriental Trading Company, and Skype. Before moving to the agency side, Tim held various senior management positions at Office Depot, overseeing and developing acquisition marketing programs in online and offline channels.

Kerrie Sullivan

VP of Client Strategy

Kerrie is responsible for enabling clients to achieve their marketing goals by defining communication strategy for advertising campaigns. Her team collaborates with digital and analytics teams to optimize performance and maximize ROI. 

With over 20 years of experience in Marketing, Customer Experience, and Operations, Kerrie has held leadership roles in the Financial and Subscription Services sectors. She excels at blending visionary insight with business planning to create successful marketing programs and improve processes.

Drew Brooks

VP of Marketing Services

Drew leads strategy and execution for all Vincodo clients, managing optimization and account development for key accounts. With over 15 years of leadership in pay-per-click and direct response marketing, he has worked with more than 100 clients, including Fortune 500 companies across various industries. 

Before Vincodo, Drew was Manager of Performance Marketing at Unreal Marketing, where he led the paid search group. He focused on retaining key accounts by developing enhanced optimization and tracking techniques to meet ROI targets and maximize volume. Notable clients he worked with include David’s Bridal, SpeedoUSA, Calvin Klein, and Career Education Corporation.

David Waldman

Director of Client Development

David oversees new business development and strategic marketing, focusing on offline-to-online multi-channel marketing. With over 25 years of direct and digital marketing experience, he has worked with clients like MasterCard, Office Depot Max, and Hewlett Packard, advising on budgets, ROI, and key success metrics. 

As a Client Marketing Strategist at IDM, Inc., David managed multi-channel direct marketing and email acquisition programs. He co-founded Eclipse Direct Marketing, where he led client planning and business development. His leadership roles also include positions at Impower, NetCreations, and 21st Century Marketing. David’s expertise spans account management, database management, email marketing, and programmatic data on-boarding.

Lindsey Kennedy

Director Media Buying & Operations

Lindsey leads Paid Social and Display Advertising initiatives for all Vincodo clients. As Vincodo’s first employee, she previously managed the Paid Search division before transitioning to Display. With over 10 years of leadership and hands-on experience, she has managed pay-per-click, social, and direct response marketing for more than 40 clients. 

Before joining Vincodo, Lindsey worked at Calkins Media, focusing on email marketing, ad trafficking, and analytics for national advertisers. Prior to that, she was part of the marketing team at video-clip search engine startup RedLasso.

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